L’arte del perculare con classe è scesa in dote a pochi, su questa umida e molle Terra. Nel senso del pianeta. Oggi (o ieri, o quand’è stato) è compito di Capcom (o del PR Gino, o di chi è stato) ricordare al mondo come si fanno le cose. Non nel senso stretto dei videogiochi, perché qui di Dark Void si parla, ma dopotutto non si parla di Dark Void. Che, stringi stringi, potrebbe anche essere un gioco mica male oltretutto.
Quel che è successo, comunque, è che qualcuno responsabile delle comunicazioni della fetta americana di Capcom ha deciso di sfruttare il nuovo trailer del gioco, realizzato da quelli là (quelli di Crimson Skies), per promuovere un concorso. E nel promuoverlo, ha colto l’occasione per far passare il messaggio che vedete placidamente allegato al post, proprio qua sopra. Oltretutto, e non è cosa da poco perdinci, il misfatto prende la forma e la misura delle classiche “scritte in piccolo” di copyright e quant’altro. Scelta oculata ed efficace.
Cose belle dal mondo (segue comunicato stampa ufficiale dedicato al concorso).
CAPCOM’S DARK VOID AND TESLA MOTORS TEAM UP TO BRING GAMERS “DARK VOID’S TESLA ROADSTER GIVEAWAY”
Dark Void Fans Will Now Get a Chance to Pilot More Than a Jet Pack with a Chance to Win a Tesla RoadsterSAN MATEO, Calif. — October 13, 2009 – Capcom®, a leading worldwide developer and publisher of video games, and Tesla Motors have partnered to bring gamers the Dark Void™ Tesla Roadster Giveaway. The sweepstakes, which began Monday at an exclusive event at the flagship Tesla Motors showroom in Silicon Valley, invites gamers to visit Capcom’s official Dark Void site to enter for a chance to win a variety of prizes, including an all-expense paid trip to Las Vegas to test drive a Roadster, as well as the Grand Prize: their very own Roadster.
The Dark Void Tesla Roadster Giveaway is the first time that Tesla Motors has partnered with another company to give away a Roadster, the record-setting electric sports car that’s faster than a Porsche 911 Turbo and greener than a Toyota Prius. To celebrate the launch of the sweepstakes and promote Capcom’s highly anticipated action-adventure game, Dark Void, Capcom held a test drive event Monday that allowed the media and San Francisco Bay Area members of Capcom-Unity.com to experience both the car and the game.
“One of the characters in Dark Void is brilliant inventor Nikola Tesla, whose passion and intelligence inspired creativity and advances in technology far ahead of his time,” said Mona Hamilton, vice president, marketing, Capcom Entertainment. “Our partnership with Tesla Motors continues this spirit of creativity and innovation, paring our next generation of interactive entertainment with their next generation of automotive history. The company continues to push the technological envelope with the first electric sports car to go from 0-60 in 3.7 seconds. That’s almost as fast as the main vehicle in the game — the jet pack!”
Dark Void is a sci-fi action-adventure game that combines adrenaline-fuelled aerial and ground-pounding combat. Set in a parallel universe called “The Void,” players take on the role of Will, a pilot dropped into incredible circumstances within the mysterious Void. This unlikely hero soon finds himself swept into a desperate struggle for survival, joining forces with a rebel human group called The Survivors. Trapped in the Void, these resistance fighters are battling to hold off a mysterious alien race that plans to threaten Earth. Dark Void, developed by Airtight Games and published by Capcom, will be shipping on January 12, 2010 for Xbox 360®, PlayStation®3 and PC.To enter the sweepstakes, visit the official site Dark Void site at http://www.darkvoidgame.com/tesla/ to sign up for a chance to win. Five lucky winners will get a free trip to Las Vegas this January during the Consumer Electronics Show to test drive the Tesla Roadster with the Dark Void development team. In February, one very lucky winner will win the grand prize — their very own Tesla Roadster. Gamers who enter before Dec. 7 are eligible for the Test Drive Event and the grand prize. Those who enter after Dec. 7 will be eligible for the grand prize only. By signing up for the sweepstakes, fans will also be entered into the Dark Void community to stay up to date with game news, new assets and announcements. The winner of the Tesla Roadster will be announced in February 2010.
“Nikola Tesla obsessed over building the perfect machine — just like Tesla Motors. Until the parallel-universe jet pack becomes a reality, there’s always the Roadster,” said Ricardo Reyes, vice president, communications, Tesla Motors. “It’s only fitting that we partner with Capcom, another cutting-edge company, to honor a revolutionary genius.”
